Greensborough Plaza

3D 'Artvo' Inspired Installation

The Brief:

Greensborough Plaza wanted to engage with shoppers in a fun and unique way but without the need for onsite event staff

With hoardings available across empty retailers sites the opportunity came up to install a great piece of artwork guaranteed to stop traffic and increase organic social content.

 

That’s where we came in. 

The Result:

 

We worked with a local artists to create a fun 'Winter Wonderland' of 3D artwork.

 

Measuring an impressive 16m long with a 3m high wall and 3m deep floor, the end result was nothing short of spectacular.

 

With so many different photo opportunities available, shoppers certainly got creative with their shots and shared them on social media for the world to see.

With over 280 organic posts using the campaign #tag (#winteronthegreen) it not only literally stopped shoppers in their tracks, but was their most successful social media campaign too!

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