The Result:

 

Our concepts created for Brimbank Little Owls Kids Club so far have been a huge success.

Our Superheroes Morning Tea in conjunction with Children's Week: welcomed over 60 children plus parents / guardians within a 3 hour period. For a gold coin donation to the "Friend In Me" Organisation, the children were welcomed to a healthy array of food and beverage, pet rock making, face painting, balloon artistry and making new friends.


The Food Art Workshop was very popular, with all the creative freedom to construct images out of fresh, nutritious food - then eat it too! Approx 50 children participated with their parents / guardians. They all had an absolute blast playing with their food and, well, being kids!

Most recently, we ran a Recycling Craft Workshop to educate the children about repurposing household recyclable items. The inspiration charts gave the children some creative suggestions to make planters, stationary holders and money boxes. Lots of creative, fun items were made and the best part was they got to take them home to keep enjoying their craft!
 

Brimbank Centre Management received amazing feedback from those that participated each and every time - so that's a big win in our eyes for both brand advocacy and shopper all round.

Brimbank Shopping Centre

Kids Club Activities

The Brief:

After working alongside Greensborough Plaza's Centre Management team for over 12 months with their activations - we were given the referral to contact Brimbank SC's Centre Management team to discuss how we may be able to assist them.

With their resources stretched and recent launch of their "Little Owls" Kids Club, Brimbank needed our expertise in concept creation, logistics, execution and staffing for future in-centre events and activations.

With a culturally diverse community and brand guidelines that strongly support inclusion - to be able to hit the briefs and key deliverables was imperative to enrich their shopper community and increase loyalty.

That’s where we came in. 

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