Virtual Easter-egg Hunt 
Customised Gamification

The Brief:

Two of our Shopping Centre clients were after a fun, engaging, interactive solution to connect with their communities over the Easter long weekend and School Holidays. With stage 3 restrictions in place – everyone would be staying at home, when usually their centres would be bustling with eager shoppers to participate in the usual free in centre activations that normally take place. 

That’s where we came in...


The Result:


Our team quickly put our heads together to curate an interactive Virtual Easter-egg Hunt game, with customised branding for each centre. Winners received gift vouchers to spend in the shopping centre’s and the results spoke for themselves.

One of the shopping centres had a whopping 652 unique user plays over the course of 7 days, with a total of 3,914 plays of the game overall.

Happy community, happy clients, happy us!

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