Summer of Cycling
Cycling Australia wanted to do a better job of engaging with cycling fans of all ages across multiple events throughout the Australian 'Summer of Cycling'.
With a new membership offer about to launch the goal was simple; offer our existing members more value and capture data to increase new member sign-ups!
That’s where we came in.
Our brand activation vehicle was transformed into a Cycling Australia 'Pop-Up' members lounge. Giving CA members quite literally the best seats In the house, as we positioned ourselves within metres of the finish line of every stage race.
Road Nationals (Ballarat, VIC)
Tour Down Under (Adelaide, SA)
Herald Sun Tour (Melbourne, VIC)
Coupled with our SMS 'Instant Win' competition we captured over 1,700 new names and emails to keep the conversation going well past the finish line.