Cycling Australia

Summer of Cycling

The Brief:

 

Cycling Australia wanted to do a better job of engaging with cycling fans of all ages across multiple events throughout the Australian 'Summer of Cycling'.

With a new membership offer about to launch the goal was simple; offer our existing members more value and capture data to increase new member sign-ups!

 

That’s where we came in. 

The Result:

 

Our brand activation vehicle was transformed into a Cycling Australia 'Pop-Up' members lounge. Giving CA members quite literally the best seats In the house, as we positioned ourselves within metres of the finish line of every stage race.

Complete with FREE refreshments, a TV, comfy seats and even a virtual cycling activation thanks to our friends at Wahoo Fitness and FULGAZ the lounge was certainly the place to be!

Events Visited

  • Road Nationals (Ballarat, VIC)

  • Tour Down Under (Adelaide, SA)

  • Herald Sun Tour (Melbourne, VIC)

Coupled with our SMS 'Instant Win' competition we captured over 1,700 new names and emails to keep the conversation going well past the finish line.

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