Working within their budget, we managed to really bring this activation site to life over both campaigns. Many parents were so grateful for the free LNY school holiday activities, as the smoke haze was quite terrible during the summer period, so the shopping centre was the perfect refuge!
There was over 300 attendees throughout the two week long LNY kids activities, with some of those busy smoke haze days with over 70 children busily crafting and creating in one 3 hour sitting. The children LOVED making Chinese lanterns. dragon masks, sun catcher mosaics, Chinese paper fans, paper boomerangs, paper flowers and much more.
The Show Your HeART workshops were also a great success - many participants asking if these would become a regular activity in the centre, as they absolutely loved learning new skills and being able to make personalised gifts for loved ones in time for Valentine's Day - all while supporting a wonderful cause!
Most of the workshops were for adults this time around, learning Calligraphy, still life drawing, oil painting, professional paper flower making and more. Adults and children both made polymer clay jewellery, with the children making love heart pendants with their thumb prints embedded - which were TOTALLY adorable.
This all resulted in enhanced shopper community advocacy, increased dwell time and foot traffic throughout the centre - combined with FHC's spend to enter campaigns, the retailer's were also extremely happy.
Forest Hill Chase
Event styling for promotional campaigns
Forest Hill Chase's brief was to fit out and style their upcoming TGI site and hoardings for Lunar New Year and Valentine's Day. With shopper spend promotions planned in line with these events, all styling would need to be en pointe with each promotion as well as their marketing collateral.
With Lunar New Year running up until the end of the School Holidays, they also wished to have daily activities for their Forest Cubs (Kids Club) community, which were age appropriate and aligned with the LNY event as well as Australia Day.
For Valentine's Day, a slightly different angle was required, where they proposed running workshops on the site for all ages. Most of these workshops would require a donation to participate - with all profits raised for Heart Kids. This year's Heart Kids theme was "Show Your HeART" so the activities needed to align with this messaging.
That’s where we came in.