Shizouka Prefecture - Japan
'Towards Tokyo 2020'

Virtual Cycling Roadshow

The Brief:


The Shizuoka Prefecture in Japan will play host to all things cycling during the Tokyo 2020 Olympics (now 2021). They came to us wanting to leverage this once in a life time opportunity to promote their prefecture to millions of Australians, particularly cycling enthusiasts. 

The objective?


Promote Shizuoka as a 'must visit' holiday destination particularly for cyclists. Positioning Japan as a much friendlier, cleaner, safer and cheaper alternative to traditional European 'cycling holiday' destinations

... and that’s where we came in. 

The Result:


Our brand activation vehicle was transformed into a 'Pop-Up' Shizuoka Tourism hub.

We gave cycling fans the opportunity to experience the beauty of riding in Shizuoka without leaving Australia, thanks to a suite of custom made Shizuoka rides, built for FULGAZ, the world's most realistic virtual cycling app. 


With hardware supplied by Wahoo Fitness and vital support from Cycling Australia, our roadshow made it's way around the country travelling  4,000km's across 3 states and one territory. We chatted to thousands of fans about the beauty of Shizuoka in our beautiful 'japanese' inspired Brand Activation Vehicle. We even had some immediate travel tour bookings too!

Places Visited

  • Australian Road Nationals (Ballarat, VIC)

  • Tour Down Under (Adelaide, SA)

  • Martin Place, Sydney

  • City Square, ACT

  • Southbank, VIC

Campaign Reach - 700,000ppl (tracked by our Wi-Fi sniffer)

Campaign Impressions - 333,000ppl

Shizuoka Virtual FULGAZ Rides Completed - 8,000+ 

Coupled with our SMS 'Instant Win' competition, we captured over 1,000 new names and emails to continue to nurture the relationships that we built in person and promote Shizuoka tourism, well past the finish line.

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